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Amazon keeps a Hot New Releases section for fresh products that shoppers have only just started to notice. Reviewers are already buzzing about a handful of beauty items there, so we rounded up ten of them.
The list runs from lip balm and body care to sunscreen, makeup and haircare. Below you will find what each product offers and what buyers say about it.
EOS Strawberry Limoncello: A Limited-Edition Treat for Your Lips
EOS has released a limited-edition Strawberry Limoncello 24-hour Moisture Super Balm, a citrusy snack for your pout. It is the kind of flavor that makes you long for warm summer days and a cup of Italian ice.
Inside you will find shea butter and avocado oil, plus jojoba esters, castor seed oil and cocoa seed. These nourishing ingredients help soften your lips and lock in moisture.
The flavor is a blend of sun-ripened strawberries with a hint of candied lemon.
One buyer said they had spent plenty of money at Sephora in search of a good lip balm. They love the scent, the flavor and the thicker texture of this one.
Vaseline Cocoa Radiant Gel Oil: A Richer Glow for Dry, Dull Skin
Vaseline’s Intensive Care Cocoa Radiant Body Gel Oil is aimed at skin that has lost its shine. It is made with pure cocoa butter and replenishing oils that help moisturize dry, dull skin.
The goal is a rich, hydrated glow. It is the kind of glow-up your friends will ask you about.
One buyer said the gel is much easier to use than a traditional body oil. It keeps its shape until you are ready to rub it in.
The same reviewer has seen a big improvement in their dry skin. They find it very hydrating, and they think the glowy finish is perfect for summer.
Their only wish is for more scents, and a floral one would be great. They recommend it without hesitation.
Freeman Flirty Feet: Masks and a Peeling Spray for Tired Soles
The Freeman Flirty Feet Foot Care Set pairs three foot masks with the brand’s beloved foot peeling spray. The masks are infused with coconut oil and mint, which give a deep hit of moisture and refresh tired feet.
Coconut and aloe in the spray soothe and hydrate. Mist it onto clean, dry feet, and it can help soften rough calluses.
For an extra smooth finish, buff away the dead skin afterward with an exfoliating mitt.
One buyer who reviewed the full set said the peeling spray reminds them of the ones sold for the face, and they like it. They also found the foot mask easy to use and hydrating.
Another buyer reviewed the spray on its own. They said it delivers exactly what it promises and is incredibly easy to use.
This reviewer has dry skin and often tries products to soften their feet. With this one, they spray it on and massage it in right away by hand.
The dead skin comes off effortlessly, there is no waiting time, and it feels gentle. Their feet end up exceptionally soft, and it has quickly become a new favorite.
Sol de Janeiro Jelly Perfume Balm: A Pocket-Sized Scent Refresh
This little balm slips into a bag or a pocket, so a fragrance refresh is always within reach. Swipe it onto your wrists, neck, chest or anywhere else you like.
The jelly-like formula glides on smoothly and leaves a non-sticky finish. You also never have to worry about it spilling inside your purse.
If the scent is new to you, picture ocean air, Brazilian jasmine and pink dragonfruit.
One buyer loves the scent and says it lasts for hours. Even after a long day, they can still smell it on themselves.
Dr. Teal’s Strawberry Serenade: An Epsom Salt Soak for Spring Baths
Spring is finally here, and this Epsom salt soak is made for splashing around in the tub. If you are ready to retire the Cozy Fireside edition (goodbye, winter), the new Strawberry Serenade version is the one to try.
Strawberries, basil and orange come together in the fragrance. The mix is meant to carry you off to somewhere serene.
Magnesium sulfate is part of the mix too, which may help ease stress and soothe achy muscles.
One buyer adores the scent and says it recalls the Wild Strawberry Musk of the 70’s. Soaking in a hot bath with it felt like traveling back in time, they said.
As they soaked, their aches and pains slowly started to fade and relaxation set in.
Good Molecules SPF 30: Sunscreen That Hydrates and Protects
The Good Molecules Moisturizing Rich Sunscreen SPF 30 aims to give you hydrated skin and real sun protection at once. Its fast-absorbing formula relies on 11% zinc oxide, giving broad-spectrum UVA/UVB protection.
It leaves no greasy, sticky residue and no white cast, which makes it a good fit for all skin tones. It also sits well under makeup and does not pill when layered with other products.
As a reminder, the AAD advises choosing at least SPF 30 and reapplying whenever needed. Good Molecules is a small business with a focus on affordable skincare.
One buyer hates wearing sunscreen on their face, but their dermatologist said it matters, so they gave this one a try. They stirred in a little liquid foundation to create a tinted sunscreen, since tinted versions cost so much.
It went on very well, with no pilling and no icky or greasy feeling once it absorbed. Their only regret is that it did not arrive before their first sunburn of the season.
Byoma Bio-Collagen Mask: A Peel-Off Route to Glass-Like Skin
The Byoma Bio-Collagen Radiance Facial Mask is built around a tri-ceramide complex. It contains three essential lipids that support your skin’s natural barrier, seal in moisture and protect against external stressors.
Bio-collagen visibly improves texture and softens the appearance of fine lines. The result is skin that looks smoother and firmer, with the glass-like glow you have been after.
Start by mixing the product, then spread an even, generous layer over clean skin. Keep it away from your eyes and lips, and leave it on for 20 to 30 minutes.
Once it turns into a smooth, transparent film, peel it off gently.
One buyer called it the best mask they have ever used. It leaves their skin with a beautiful, hydrating glow that looks fresh, soft and radiant.
They said their skin feels very smooth afterward, with a healthy, glowing finish.
Charlotte Tilbury Flawless Blur Concealer With an Airbrush Finish
Once you see the results, this concealer will probably earn a permanent spot in your bag. The airbrush effect softens the look of enlarged pores, along with redness, pigmentation, dark circles and blemishes.
The hydrating formula contains hyaluronic acid and squalane. It gives up to 24 hours of creaseless wear, so it may become a regular in your beauty routine.
The applicator does two jobs. Use the precision Micro-Dot tip when you want invisible blur coverage.
Switch to the diamond center to swipe, stretch and blend for flawless full coverage.
One buyer found it very pretty and long-lasting. They have very sensitive, acne-prone skin with large pores, and their eyes are very dry, so they were nervous at first.
It covered their pimples and their extremely purple eyes. It also stayed put all day without breaking up over oily spots or clinging to dry ones.
They do not expect to use another concealer. They also spread it over most of their face as a foundation and liked the look.
Kitsch Curl Cream for Soft, Frizz-Free Definition
Kitsch Moisturizing Curl Cream is made for soft, bouncy, frizz-free curls. The formula is lightweight yet hydrating, with coconut oil and moisture-locking emollients that help smooth flyaways and reduce frizz.
It is meant to deliver beautiful definition and flexible movement while enhancing your hair’s natural texture.
Reviewers with curly and coily or kinky hair types say it works for them. For a hydrating first step, we suggest Kitsch’s Moisturizing Argan Milk Leave-In Conditioner.
One buyer likes the smell, the consistency and how well the cream works on their curly hair. It is lightweight and can go on wet or damp hair.
It does not leave hair greasy or weigh it down. A small amount goes a long way, so it lasts a while, and the price feels reasonable for a good hair product.
Kitsch Rosemary and Biotin Shampoo Bar for Volume and Thickness
This shampoo bar suits anyone who wants to shake up a haircare routine with a gentle cleanser. It helps boost volume and thickness by lifting hair from the root.
Rosemary extract, biotin and amaranth protein can help stimulate keratin production. An antioxidant-rich peptide blend adds bonus strength, helping reduce breakage and split ends.
The bar is free from parabens, phthalates, silicones and sulfates. Anyone dealing with hair loss should talk to a doctor before trying it.
One buyer said they cannot say enough about the shampoo and conditioner. Four months in, they report a great improvement in how strong and thick their hair is.
They also like how easy it is to take both along when traveling.
Olivia Vance
Believing that a great blog post should feel like an ongoing conversation rather than a lecture shapes everything I write. I lose track of time digging into the finer details of a topic just to ensure you leave the page with a fresh, reliable perspective.